|
In our daily lives, DNA determines our structure, function and behaviour. It is physically what we are and genetically who we are. It also determines who we can become.
The Sales DNA Programme is an holistic sales training solution that focuses sharply on a wide range of skills and behaviours, attitudes and processes. Its purpose is to modify individual behaviour and to effect company change.
As with any TPI programme it is the unified power of the exercises, activities and simulations that helps to translate theory into tools that are practical, relevant and useful. Tools that are all totally customised to your business's requirements and fitted to the tasks of programme participants.
Programme features
The content of the programme covers:
- Sales Call Planning
- Behavioural Techniques for C-Level Engagement
- Drivers for Buyer Behaviour
- Aspects of Influence for Executive Engagement
- Uncovering the 'Pain Chain'
- Creating Business Value
- Moving Up The Food Chain
- Managing Executive Ego States
- Making an Executive Impression
- Rapport
- Organisational Criteria for Trust
- Negotiation Pathway
- Negotiation Techniques, Traps & Ploys
- Executive Presentation
- World Class Bid Construction
- Objection Handling
- The 'Difference That Makes the Difference'
- Account Planning.
Who should attend?
The Sales DNA Programme is for anyone with the responsibility for selling products, solutions or services. It is for managers and leaders who are involved in the customer engagement process and it is absolutely right for internal services functions that need to 'sell' to other parts of the organisation.
How your organisation benefits
Your organisation will benefit from:
- Dramatically accelerated buying decisions and buying cycles.
- Better conversion rates at every stage of the sales cycle.
- Customers and colleagues who see sales practitioners in a fresh light.
- A broader range of tools, skills and frameworks can be deployed.
- A deeper understanding of how human behaviour can enhance the effectiveness of sales interactions.
- A clearer understanding of why change is necessary and a better perception of the methodologies and tools being deployed to create lasting and effective change.
What is the delivery format?
The following graphic illustrates the workshop process that we adopt as well as the tools that we use to reinforce learning in the workplace. As with all of our solutions the final approach will be precisely tailored to your unique requirements.
 What previous participants have said…
 About Transform People International
| 
